If you’re a travel writer or publicist, you probably know the old adage about press trips: There’s one in every group and if you don’t know who it is…it’s probably you.
Well, I am happy to say it isn’t always true. For several years I’ve conducted a group press trip to the Sagamore Resort on beautiful Lake George. It’s always a good time and thus far we’ve attracted great groups of people who, despite most of them having never met before, hit it off splendidly. This year was no exception.
It isn’t really brain surgery, running a press trip. I try to make them fun and relaxing and enjoyable. It’s easy enough to do at a resort, especially one like The Sagamore, which has so much for people to do. This trip was uncomplicated with some cocktails, a few meals and the obligatory property tour.
One of the highlights was a beautiful tour on the lake. Lake George is one of the cleanest and most pristine lakes in the U.S. We went on The Morgan, a 19th-century replica boat that does daily tours around the lake for guests. We left around 6pm, as the skies were clearing from a rainy day. The mist sat on the mountains and our fearless Captain skirted into a place known for spotting bald eagles. We didn’t see any but the scene wasn’t any less majestic or captivating.
We had all age groups and different types of writers, from newspaper, to trade publications to golf writers. Thankfully the weather cleared up on Sunday and the golfers were able to play.
What I’ve learned about running press trips is this – don’t over schedule so writers can enjoy an authentic experience the way they would if they were traveling without your guidance or help. That way they feel relaxed enough to find their own angle and story within the group experience. And make friends…a few drinks in a pub after the scheduled activities are over can forge connections with writers that last for years.
In case you’re wondering, yes PR guy was there….he took the beautiful photo below from our balcony.
All in all we had a lovely, successful trip with no “klunkers.” Unless the old adage is true and if you don’t know who it is, it’s you. Which would mean ….oh no…it couldn’t be me, could it??