Jennifer Forte Cuomo

Jennifer Forte Cuomo, Principal

Jennifer Forte Cuomo has over fifteen years experience in public relations, primarily in the luxury travel arena.

Before starting JFC PR, Jennifer worked for one of the best travel PR firms in New York City for six years, Laura Davidson Public Relations (LDPR). She directed many accounts during her tenure with LDPR, including The Equinox Resort & Spa (Vermont), Peter Island (BVI), Curtain Bluff (Antigua), The Mustique Company, The Eden Rock - St Barths and The Regency Hotel (NYC).

In addition to her account management at LDPR, Jennifer was also the agency's Media Relations Expert. Her specialty included booking clients on television and radio and over the years she was able to secure placements on such shows as The Early Show (CBS), Today (NBC), Entertainment Tonight, Good Day New York (FOX), Good Day Philadelphia (FOX), Money For Breakfast (FOX Business), KTLA-TV (LA), WCBS-TV (NYC), NY1 and CN8's Your Morning (regional). Print placements included feature stories in Travel + Leisure, Departures, Islands, Caribbean Travel & Life, Town & Country, Modern Bride and Islands to name a few. Another specialty includes taking clients off the travel pages with hits in such magazines as Time, Popular Mechanics, Food & Wine, Gourmet, Outdoor Life and many others.

Jennifer Forte Cuomo started JFC PR in December of 2008. Her mission is to work with small resorts, hotels and travel-related businesses to create effective and strategic PR programs on reasonable budgets. Current clients include The Latham in Philadelphia, Hermitage Bay in Antigua, The Sagamore (Bolton Landing, NY), and Lake Placid Lodge in Lake Placid, NY.

Cara Tracy

Carla Tracy, PR + Communications Consultant

Carla is a leading freelance media strategist specializing in luxury travel and hospitality. For more than 13 years, her passion for travel and drive to “get the hits” has resulted in award-winning campaigns for her clients, including winning the Hospitality Sales & Marketing Association (HSMAI) Platinum Adrian Award for outstanding PR campaigns for The Resort at Paws Up and Abercrombie & Kent as well as most recently for the opening of Marriott Marquis Washington, DC. Before transitioning to a full time freelance position in July 2016, Carla was Vice President at Laura Davidson Public Relations (LDPR), a top NYC travel PR agency. During her tenure with LDPR she worked on launch programs for A&K Private Jet, A&K Airport Concierge, and other openings and re-positioning projects including Raffles Resort Canouan Island (re-branding/opening launch); Tempo Miami (opening); One Ski Hill Place, Breckenridge, CO (opening); and Hotel Jerome, Aspen, CO (rebranding), formerly in the Vail Resorts Hospitality management portfolio. She led the agency’s Caribbean team for 8 years, with clients in St. Thomas, Turks & Caicos, Jamaica, and more. Most recently Carla led the opening team for Marriott Marquis Washington, DC (2014); The Press Hotel in Portland, Maine (2015) and re-opening/re-branding of the Newport Marriott in Newport, RI (2015).

Carla’s strong media relations skills coupled with a keen eye for trends allows her client’s story to be told across various sectors of media, from lifestyle and travel press to business, travel agent and meetings/group trades. She creates digital media strategies for all of her clients and stays on top of the ever changing and exciting platforms that can benefit her accounts.

Carla’s personable approach and media contacts in print and digital media make her a “go to” for both the media and her colleagues.

Tory Lorance Weiss

Tory Lorance Weiss, Associate

Tory Lorance Weiss has ten plus years of experience in public relations, primarily working with luxury hospitality accounts including The Ritz-Carlton Resorts of Naples (Florida), Peter Island Resort (BVI), Abercrombie & Kent, Raffles Hotels & Resorts and Frenchman's Reef & Morning Star Marriott Beach Resort (St. Thomas) among others.

Her relationships with key members of the media have resulted in placements for her clients in travel-focused outlets such as Conde Nast Traveler, Travel + Leisure, Departures, Elite Traveler, Caribbean Travel + Life, National Geographic Adventure and numerous hotel and travel trade publications. Tory also specializes in getting her clients placed in key consumer lifestyle publications, including Robb Report, Cigar Aficionado, AMEX 360, ForbesLife, SmartMoney, Food & Wine, Golf Magazine, SELF, Yoga Journal, The Wall Street Journal and The New York Times.

JFC Public Relations
3 Laurel Hill Path
Nissequogue, NY 11780
Office:  631-265-0584
Cell:  917-538-1225
© 2009 JFC Public Relations